COLEEN Rooney "exposed" I’m A Celeb star Dean McCullough for "faking his fear", fans claimed.
Viewers noticed the moment as Ant and Dec went into camp on Sunday night to reveal the Radio 1 DJ had been picked to do yet another trial.
He was told he would take on "Jack and the Screamstalk" – a challenge that will see him climb 50ft in the air to retrieve stars while dealing with creepy crawlies.
It came after he took part in Absolute Carnage with Coleen Rooney, and four other trials since the show started last Sunday.
And when he found out about his most recent trial, Tulisa was quick to comfort the star.
She said: “It’s not necessarily critter-related,” to which Jane added: “It’ll be height.”
Both of them consoled Dean and gave him a hug after the trial verdict was revealed.
Jane said she thought the Jack and the Screamstalk challenge would be a tower.
Asking how he deals with height, if that were the case, Tulisa said: “How are you with that?”
But before he could answer, Coleen was quick to chime in: “Dean, you said yesterday crossing that bridge that heights don’t bother you.”
Dean didn’t respond, but instead questioned what the challenge was called.
Now, fans have taken to social media to say Coleen has Dean "figured out".
One person wrote: “Dean would have definitely faked being scared of heights if Coleen didn’t shout, 'Yesterday on the bridge you said heights don’t bother you Dean'. She knows his damsel in distress bit is fake.”
A second added: “Coleen just served Dean with a reality check and I am HERE for it!”
And a third person said: “Anyone notice Dean's face when given the trial, then when Coleen revealed he said he wasn’t scared of heights he had to stop pretending to be scared.”
With so much time dedicated to the trials and Dean increasingly stressed out by the challenges, viewers say other campmates aren't getting a chance to do anything.
Taking to X (formerly Twitter), fans are now asking for a new twist to put a stop to the repetition.