During last year’s season of Bravo’s reality TV show The Real Housewives of Miami, costars Larsa Pippen and Alexia Nepola got into the type of skirmish that the women on this show are best known for. One cast member dissing another’s new business venture.
Pippen took several opportunities on the show to promote her new tequila, a brand called Olujo. But Nepola wasn’t buying what Pippen was selling. She shared with the TV audience, in a disparaging confessional, that “I know she [Pippen] works really hard with her new tequila brand that she’s been working on for two minutes.”
It turns out Pippen and Olujo’s co-founders, Adam Weitsman and Oliver Camilo, have been working on the tequila for far, far longer than two minutes. But Pippen’s tequila business is real and Olujo’s añejo expression is finally debuting this summer in New York City and Miami. It will also be available for nationwide direct-to-consumer shipping.
Why Was Olujo’s Launch Delayed?
Camilo and Olujo CEO Jeff Fowler tell me during a virtual interview that the delay was due to getting the quality of the liquid just right. The bottle that was shown on the Real Housewives was a 3D-printed prototype and wasn’t a product that was ready for market. Further confusing the timeline was an interview that Weitsman gave in February 2024 promising that Olujo would launch by last summer.
“It’s important that as you come to the market for that first impression, and to build those long-standing relationships, that you ensure that you have the right product, not just the most expedient product,” says Fowler.
