SAM Faiers has been mum-shamed AGAIN, as fans spot her kids’ "sunburned faces" after she admitted they don’t wear SPF.
It comes after the reality star, 34, recently shared a "dangerous" conspiracy theory saying her kids have "built up a tolerance" to sunburn.
Sam faced some backlash recently after she admitted that her family "doesn't use sun cream".
The former Towie star, who is mum to Paul, 9, Rosie, 7, and three-year-old Edward, is currently on holiday with her kids and long-term partner Paul Knightley.
The family are on vacation in Majorca, Spain, where temperatures are currently hitting 34C.
In her latest Instagram post, Sam shared a slew of snaps of her and the kids enjoying their holiday.
However, the post has sparked some concern from fans.
Mum-shamers have claimed that the children's faces looked a bit "red" from sun exposure.
Taking to the comments, one said: "The kids faces look a bit red. I’d rather my kids wear sun cream and have a possible reaction than get skin cancer. Just saying!!!"
Another added: "She actually admitted in a previous post that she don’t put sun cream on them!!"
However, other fans jumped to her defence, with one saying: "They are absolutely not red gorgeous summer glow about them looking very healthy as kids should."
While another said: "Her kids have naturally olive skin like me - My Mum never put sun cream on me back in the 70’s. Never used it since and I love the sun!"
The latest backlash comes after Sam admitted to not using sun cream on her children as they have "built up a really good tolerance".
Her confession came after she decided to do a Q&A with fans.
During it, one person asked the former Towie star: “What suntan lotion do you use as you have a good natural colour?”
Sam shared: “So this is always a bit of a controversial one, but honestly, me and my whole family don't actually wear sunscreen.
“Over the years, the kids have built up a really good tolerance to being in the sun.
"Of course, if it's really hot and the sun feels too harsh, I'll make sure we head into the shade.. usually around lunchtime we'll go in, have something to eat, and just avoid those peak hours.”
She went on: “I'm really careful about sunscreen in general, because a lot of them are actually pretty harmful and full of toxic ingredients.
“If you do want to protect your kids, I think SPF swimwear is such a good and safer option.
"But also, don't be afraid of the sun!
"Early in the morning or later in the afternoon when it's not as strong, I love letting the kids run around and soak it up it's so good for them.
“That said, I do always bring a Tallow Zine SPF with me when I go away, just in case.
"And hats or caps are a must! especially for us ladies, because no one wants extra sun damage (I've had my fair share over the years because I'm such a sun lover!).”
In response to the backlash, Sam admitted she was not an medical expert but was sharing her own experience with sunscreen.
She wrote on Instagram: "Wow, I've received so many kind and supportive messages from my sunscreen post. Thank you.
"I'd definitely recommend doing a little research into which tallow you'd like to use, there are lots of amazing options out there."
She continued: "PS: Just sharing my experience and tips (not an expert)."
The reality star then shared a photo of a brand of tallow that she usually relies on as an alternative to sunscreen.
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