PETE Wicks has taken a massive swipe at Sam Thompson’s ex Zara McDermott amid her romance with Louis Tomlinson.
Made in Chelsea star Sam, 34, is currently tackling a 260-mile endurance challenge on both bike and foot in aid of Unicef ahead of Monday's Soccer Aid.
Cheering him on from the roadside, Towie alum Pete, 37, shared a snap holding a sign that read, “You caaaaaan,” echoing Zara’s infamous plea to then-boyfriend Sam Thompson, 32, on MIC after she admitted to cheating.
The podcaster shouted the words at Sam, with a cigarette in his mouth for comedian effect.
It comes as Zara’s relationship with One Direction star Louis continues to make headlines - and Pete couldn’t resist the opportunity for a little dig.
He posted a hilarious photo to Instagram with the caption: “Pete pulled through with the best motivation. Sam was a big fan.
"Drop in the comments which sign is your favourite?"
Sam was seen bursting into laughter as he spotted the sign in an accompanying video.
The former I'm A Celeb champ, who co-hosts Staying Relevant with Pete, famously forgave Zara after her tearful apology aired on the show in 2020 - though the pair eventually called it quits for good in January 2025.
Just this week, Sam revealed that he has suffered a calf injury while running, which has hindered him.
Not one to quit, he has continued the huge challenge, which is due to end on June 15, in Manchester.
Sam - who has just split from Love Island star Samie Elishi - was originally meant to run the massive distance, but now he is using a bike a while.
However, due to his injury, and also the enormity of the challenge, Sam broke down today when he was reunited with his best friend Pete along the way.
The emotional moment was shared on the pair's Staying Relevant Instagram handle.
In a heartwarming clip, Pete can be seen waiting for his pal as he approached him on his run.
Sam was seen limping slightly due to his injury, but upon seeing his BFF, he burst into tears.
Pete then pulled him in for a hug and gave him a kiss on the cheek
“You all right? Come here. It’s alright,” Pete said to Sam.
The reality star then replied: "I didn't know you were coming."
Pete then said: “Of course I'm coming, do you think I’d miss this? Come on, I’m so proud of you. Look how proud I am. You’re smashing it."
Struggling to compose himself, Sam said that he didn’t think he’s "smashing it".
Pete immediately rushed to comfort his pal, and said: “You are smashing it, are you still going? There you go, you’re smashing it. Come on, you’re all right. You’re good.
“You’re the guy before you started, you’re the guy now and you’re going to be the guy when you finish. You got this."
Sam kicked off his enormous challenge on Monday (June 2).
He aims to run a marathon a day, as well as cycle, until June 15, when he arrives at Old Trafford for Soccer Aid.
The challenge is helping support UNICEF’s mission to help children worldwide grow up safe, healthy and able to play.
