Ali Bromley was crowned the 2024 winner of Big Brother during Friday night's hotly-anticipated grand final.
The drama-packed ITV series finally came to a close with Ali taking home the life-changing £90,000 cash prize.
Hosts AJ Odudu and Will Best confirmed that Ali had won the series, while her house rival Marcello Spooks finished in second place, after receiving boos from the crowd from through out the show.
Ali - who scooped a whopping 51.9% of the vote to win - looked sensational as she strut out in a strapless purple mini dress and waved to cheering fans.
Speaking in her winner's interview, Ali said she believes people backed her for being 'authentic' and not having a 'game plan'.
Ali Bromley was crowned the 2024 winner of Big Brother during Friday night's hotly-anticipated grand final
Hosts AJ Odudu and Will Best confirmed that Ali had won the series, while her house rival Marcello finished in second place, after receiving boos from the crowd from through out the show
Ali walks away with the remaining prize fund of £90,000 - with Segun having took £10k from the pot from a previous eviction task.
During Marcello's first interview, he explained: 'You just pray you don't go in week one, but it gets more tense as the weeks go. Then you have Dean and Ali after you so it is hard.
'I've always said Ali is a nice person, but we are different characters. I told her in there, we didn't have an in depth discussion about the issues.'
He was then grilled by AJ about some of his rude comments in the house, particularly the one about 'Sarah's pH levels'.
AJ quipped: 'As a woman that is an offensive thing to say.It may be boy banter, but it isn't ok.'
He said: 'At the end of the day I've had a few bad experiences. It is boy banter, I should have kept to the friendship group.'
Earlier in the tense show, Hanah and Emma were evicted from the Big Brother house.
The pair looked glamorous as they left the house and head to the Late & Live studio for their first interviews - leaving rivals Ali and Marcello as the final two.
It came quickly after Segun and Nathan became the eleventh and twelfth contestants to leave the house.
Hosts AJ and Will confirmed that the pair were first to leave out of the six finalists, before they walked out to a cheering crowd.
The drama-packed ITV series finally came to a close with Ali taking home the life-changing £90,000 cash prize
Ali -who scooped a whopping 51.9% of the vote to win - looked sensational as she strut out in a strapless purple mini dress and waved to cheering fans
Ali looked over the moon as she was reunited with her partner after her exit
Hanah and Emma became the latest contestant to be evicted from the Big Brother house during Friday's live final
The pair looked glamorous as they left the house and head to the Late & Live studio for their first interviews - leaving rivals Ali and Marcello as the final two
Segun and Nathan became the eleventh and twelfth contestants to be evicted from the BigBrother house
This left Ali, Emma, Hanah, and Marcello battle it out for the crown and £90,000 cash prize.
After six weeks, the Housemates' stay in the Big Brother House came to an end, and to celebrate making it to the final, Big Brother threw the finalists a dinner party.
Housemates sat around the table reflecting on their time in the Big Brother House, with Nathan saying: 'I've come in here expecting to not really get on with anyone; I've ended up really liking everyone… I couldn't have wished for anything more.'
Ali added: 'I'm so so grateful to be here at the final table and to have gone through everything that I've gone through with you guys. Whatever happens now, I feel like a winner, so thank you.'
Marcello said: 'You've made me feel comfortable, you've made me feel at home, and you've all been a very special part of this journey. Thank you very much.'
Hanah added: 'You know, I came in here knowing who I am. Yeah, I knew I was a drama queen, I knew I was funny, and I f**king loved it if I'm being honest with you. It was all me…'
Segun explained: 'My time in the house has been amazing. Finding brothers in here, finding family, Hanah as well. Love you sis…10/10 experience.'
Emma concluded: I'll never forget this experience; I will still remember this 'til the day I die. We're all winners and I feel so so grateful to have had the opportunity to ever be in the House. Thank you, Big Brother.'
Hosts AJ Odudu and Will Best confirmed that the pair were first to leave out of the six finalists, before they walked out to a cheering crowd
This left Ali, Emma, Hanah, and Marcello battle it out for the crown and £90,000 cash prize
Segun explained: 'My time in the house has been amazing. Finding brothers in here, finding family, Hanah as well. Love you sis…10/10 experience'
Nathan said: 'I've come in here expecting to not really get on with anyone; I've ended up really liking everyone… I couldn't have wished for anything more.'
The Big Brother final comes after ITV has confirmed that Big Brother will return to screens next year, along with the Celebrity version, marking 25 years of the show in the UK - and applications are already open.
It comes as the channel's second instalment of the original reality format is set to conclude on Friday night after another successful series.
During the Live Final, viewers will crown the winner of the current series, who will walk away victorious with a life-changing cash prize.
The third series of Big Brother on ITV2 and ITVX will follow another iconic star-studded edition of Celebrity Big Brother which is set to air in spring 2025, as a new batch of famous faces take up residence in the UK's most famous abode.
Applications for next year's civilian series are now open, so hopefuls who believe they have what it takes to take on the original social experiment can now apply by visiting BigBrother.com.
Paul Mortimer, Director of Reality Commissioning and Acquisitions said, 'Big Brother programming has firmly established itself across ITV's platforms and become a favourite with our viewers.
AJ looked sensational in a chainmail dress, while Will stood out in a white blazer
Housemates from through out the series returned for the live final
After six weeks, the Housemates' stay in the Big Brother House came to an end, and to celebrate making it to the final, Big Brother threw the finalists a dinner party
'Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX.
'We're therefore very excited to be able to throw open the House doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.'
Katy Manley, Managing Director of Initial, added: 'We are so excited to be coming back with more Celebrity Big Brother and Big Brother.
'Both series have really resonated with audiences, and we can't wait to make more. As always, viewers can look forward to Big Brother keeping Housemates - celebrities and civilians alike - on their toes.'
