Jake Quickenden was cruelly dad-shamed on Thursday for sharing a video of his four-year-old son drinking from a bottle of milk.
I'm A Celeb star Jake, 36, and his wife are parents to children Leo, four, and Kit who was born earlier this year.
On Thursday evening Jake shared a sweet clip to his Instagram of Leo in his pyjamas larking around on his bed - and he was drinking from a bottle.
The post divided fans as some questioned why he was still using a bottle at the age of four, while others defended Jake.
The trolls penned: 'A little old to be still drinking from a bottle!!',
'Why is this kid still drinking a bottle of milk? He's way too old.',
Jake Quickenden was cruelly dad-shamed on Thursday for sharing a video of his four-year-old son drinking from a bottle of milk
I'm A Celeb star Jake, 36, and his wife are parents to children Leo, four, (seen) and Kit who was born earlier this year
'Why's that child still drinking from a baby bottle ???',
'What's more scary is the kids drinking from a baby bottle.'
Others were more positive, saying: 'Awww this is so cute.',
'Your little son is so cute drinking his milk!!!! Adorable xxxxxxx.',
'Imagine posting a video of your child saying something so emotional and beautiful. In clean pyjamas, in a cosy bed, smiling and chatting with his daddy… only to have people pick up on the fact he's drinking from a bottle.
'The internet sucks sometimes, honestly.'
Jake has previously opened up about being targeted by vicious trolls over his parenting.
The star said he finds it hard not to let the cruel comments influence his mental health as he appeared on Loose Women with Leo sitting on his knee.
On Thursday evening Jake shared a sweet clip to his Instagram of Leo in his pyjamas larking around on bed - and he was drinking from a bottle
The post divided fans as some questioned why he was still using a bottle at the age of four, while others defended Jake
The trolls penned: 'A little old to be still drinking from a bottle!!', 'Why is this kid still drinking a bottle of milk? He's way too old'
He said that the comments affect him more because they are about his son - who he shares with Sophie Church - as he admitted that he often finds himself arguing back with the trolls.
He explained: 'When you do have platform unfortunately you're always going to get it, you're going to get people question your decisions, you're going to get people questioning the way you father.
'It's quite upsetting, I'm starting to get my head around it a little bit more because I always feel like if you meet me and you know me then you wouldn't say it. So why do I let these people affect me when they don't know me?
'I argue and I let it affect my mental health and it gets me down. Trolls always pick on the things they know will hurt you, it affects you more when it's your child.'
The dedicated father also said that Leo has 'changed my life' as he gushingly described him as 'the most amazing little boy'.
Others were more positive, saying: 'Awww this is so cute.', 'Your little son is so cute drinking his milk!!!! Adorable xxxxxxx'
Jake has previously opened up about being targeted by vicious trolls over his parenting
The star said he finds it hard not to let the cruel comments influence his mental health as he appeared on Loose Women with Leo sitting on his knee
Following Leo's birth, vicious trolls claimed the newborn 'needs Botox' and that he's 'weird looking'.
Speaking to The Sun soon after, Jake said: 'Obviously the emotions I felt when he was trolled was anger and like surprise.
'I understand if someone doesn't like me, I can be a bit annoying so I get that. But to troll a baby to try and get a reaction out of me, is a little bit low.
'But you have to think, these people might need the random act of kindness. These people are probably the ones that need it.'
