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Lindsay Hubbard is giving PEOPLE a sneak peek at her newest venture.
The Summer House star is opening Hubb House, a four-bedroom, four-bathroom, four-story rental property in Nashville, Tennessee, designed for guests looking to get away in style.
"It's perfect for a Summer House-type group of friends, just without the cameras," she jokes. "I'm so excited for people to see it."
Hubbard, 37, bought the property back in January, just months after ex-fiancé Carl Radke called off their engagement. "Turns out 2023 wasn’t ALL that bad for me…,” she wrote on Instagram at the time, captioning a photo of her signing the paperwork.
News that Hubbard was entering into this venture came as a surprise to Bravo fans, and to Hubbard herself. "It all happened very fast," she tells PEOPLE. "I still can't believe it."
Paul Nicol; www.paulnicol.com
She first got the idea when she visited Nashville in October. "I completely fell in love with the city," she says. "And when I learned there were big group vacations here every single week — with demographics of people coming, without fail, to celebrate birthdays, bachelor and bachelorette parties, friend trips, family reunions — I saw an opportunity to target this built-in income system for rental properties and build a business."
From there, Hubbard reached out for advice to a friend of hers at Hallson, a Nashville vacation rental management company. He connected Hubbard with a real estate agent, who linked her to a mortgage lender to help her handle the sale.
"I did BravoCon in Vegas from November third to fifth, then came down to Nashville for the CMA Awards on November 8. And the very next day, I looked at three places and chose one. It was like House Hunters, except I was extremely hungover and running on no sleep. I was like, 'I'll take that one!' "
Paul Nicol; www.paulnicol.com
The place she picked had plenty of potential, with lots of spaces to sleep guests, a two-car garage, and hangout spots like an open-concept kitchen/living room combo, and roof deck with views of the city. But to get it ready for guests, there was lots of work to be done — and quickly too.
"We had a very specific quick turnaround time," says Hubbard. "And thank goodness for Somerled Designs, because I definitely couldn't have done it without them."
Somerled Designs is an interior and exterior design firm that specializes specifically in short-term rentals. They came to Hubbard via her contact at Hallson.
"My rental property manager at Hallson was like, 'Here's a design team that I think is a great fit for you' and they knocked it out of the park," Hubbard says. "Not only did they have such great ideas and create such great spaces, but they were so organized, stuck to the timeline, and really kept the project on track to make sure we reached that goal. With my background in PR, I'm naturally a very organized, deadline-driven person, and they had that exact energy. It was a great working match."
Paul Nicol; www.paulnicol.com
The spaces Somerled Designs helped create have a blend of Nashville charm mixed with plenty of easter eggs for Summer House fans, including a neon sign of Hubbard's infamous "How many sandwiches have you made for me?" line.
There's even a confessional room, for guests to recap their fun (and gossip about their other housemates, 'natch).
"I mean, how awesome is that?" says Hubbard. "I don't know any other rental property that has a confessional room, where these groups of people and guests can come home from a night out on Broadway and talk about their feelings and emotions and drama that happened that night. Like, "Oh, Susie met a guy and went home with him. Hopefully we'll see her in the morning,' or whatever the case is. Trust me, I've done my fair share of those — they're a blast."
Paul Nicol
Natural elements like wood and brick give the space an industrial feel, while textures like velvet and faux fur add depth. Accents of bright-colored, patterned wallpapers and other neon signs (with phrases like "Giddy up" and "Yeehaw") provide a sense of whimsy to the design.
All the furniture came from Furnitureland South, the world’s largest furniture store. Based in North Carolina, Hubbard handpicked every piece for the property.
"Every room is better than the last," says Hubbard. "You're not going to want to leave."
The best part just might be the roof deck, where guest can lounge by a fire pit, enjoy drinks with a view or relax in a hot tub. "That was really important to me, to have a moment up there," she notes. "It really just takes the whole space to that next level."
Paul Nicol; www.paulnicol.com
Crafting this all was something that came naturally to Hubbard.
"I was a hospitality publicist for the better part of my adult life," Hubbard tells PEOPLE. "Part of that is understanding hospitality — how to entertain, going out, restaurants, lounges, bars, clubs, hotels, et cetera. I'm still a party girl, but I like to do a lot more entertaining at home. So having a house that is so inviting and comfortable and cozy and feels like home to people with the inviting aspect, is really important to me."
"When it came to the design, I really did work hand-in-hand with Somerled Designs to create an environment, that when these groups of people go out in Nashville and they come home, they feel good and comfortable and at home and want to be there," she adds. "Maybe there's a night that they're like, 'You know what? I really just want to stay here tonight.' And I wanted everyone to just feel at home with that."
Paul Nicol; www.paulnicol.com
As for the name, Hubb House, that's something extra special for Hubbard.
"When I was growing up, my grandparents owned a bed and breakfast in North Carolina called The Hubbard House," the Bravo star says, "And then, when I started my PR firm, I named it Hubb House PR as an homage to my grandparents, but with a little modern update."
That term, as Summer House viewers will know, became a nickname for Hubbard on TV. But naming this property Hubb House was less about that callback and more about following in the footsteps of her grandparents.
"This is ingrained in my blood," she says. "It started with my grandparents and now I'm part of that legacy."
Paul Nicol; www.paulnicol.com
Pulling this all off as fast as Hubbard did is impressive on its own, but even more so when you consider all this came together after her relationship with Radke, 39, ended in late August.
"When everything happened six months ago, I pivoted," she explains to PEOPLE. "I thought my future in life was going to go a very different direction for this year. Then, when it didn't, I decided to focus on my own individual successes and what I deem as a personal success in my life. So that has really been my focus."
She goes on to trace how her version of success "changed" as the years went on.
Paul Nicol; www.paulnicol.com
"In my early 20s, it was [to] graduate from college and move to New York and start my career in PR. Then, it was like, climb that ladder and work as hard as you can, get all the knowledge and experience you can in the field of PR," she recalls. "Then, my early 30s, it was like, OK, start my own PR firm and then keep it afloat and make it successful in the hardest city that there is to possibly ever own a business in. And have clients and make a name for myself and make money and learn the business side of things. By my mid-30s, I was like, 'OK, well, then my version of success is like now. I'm ready to think about my actual future and settling down.' And that famous line — 'Engagement, marriage, babies!' or whatever I said."
"But engagement, marriage, babies — that's not the only thing I deem as successful for myself," Hubbard says. "I am a very hardworking, strong-willed and strong-minded girl. ... I want to own a home. I want to start a business. I want to focus on my financial future and success."
Adds Hubbard: "My individual financial success is what I deem as success right now. I always feel stronger when I'm on my own two feet, and I'm not having to think about picking someone else up."
Ford Fairchild; @fordfairchild
As for a future in Nashville herself, Hubbard isn't ruling it out.
"I love it here," she says. "It's a great, great city and I have a lot of friends who are here. You know, it was always very hard for me to answer questions like, 'Would you ever move out of New York? Where would you go?' But Nashville is now my answer. Nashville is the only city I would ever go to if I ever left New York. And I certainly have a lot more space here in Nashville than I do in New York..."
"What can I say — Nashville looks good on me."
Source : bravotv.com