The cookie may be sweet, but the tension behind it is as bitter as ever.
As Melissa Gorga basks in the glow of her sprinkle cookie empire’s viral success, sources tell DailyMail+ that Teresa Giudice is privately fuming — and not buying into the sugary narrative. Behind the scenes, the Real Housewives of New Jersey OG has reportedly dismissed Melissa’s new dessert venture, Let’s Sprinkle by MG, as nothing more than a “desperate brand grab” and a calculated attempt to rewrite RHONJ history through frosting and fondant.
“She’s rolling her eyes at the whole thing,” one insider close to Teresa revealed. “To her, it’s not a business — it’s a giant passive-aggressive PR stunt.”
The drama traces back to Season 3, when Teresa famously mocked Melissa for bringing sprinkle cookies to a Christmas Eve family gathering, calling them “store-bought garbage” and tossing them in the trash. The insult became instantly iconic — a symbol of the sisters-in-law’s deep-seated feud and a moment Bravo fans have referenced for over a decade. But now, with Melissa flipping the narrative and turning that very insult into a half-a-million-dollar dessert line, Teresa allegedly feels cornered — and “played.”
“Melissa is banking on one of the most humiliating moments in Teresa’s Bravo legacy,” a second source claimed. “And she’s smiling through it — that’s what burns.”
While Melissa has publicly insisted the cookie company is a reflection of her genuine love for baking, those in Teresa’s circle are calling the move “strategic revenge.” One insider even claimed Teresa referred to the business as “Sprinkle Cookies 2.0 — except this time, with fake humility and a Shopify account.”
Fueling the fire, Melissa recently celebrated six months of Let’s Sprinkle with a curated Instagram post and a caption that many fans — and reportedly Teresa — found a little too pointed. “We’re just getting started…” the post teased, prompting a slew of comments speculating whether it was a subtle jab at Teresa’s longtime disdain for store-bought treats.
“Teresa thinks she’s being mocked again — but this time it’s on a national scale,” another insider said. “This isn’t a cookie, it’s a clapback.”
And apparently, it’s not going unnoticed by other family members. Sources say tensions have quietly reignited within the Gorga–Giudice extended clan, with even non-TV relatives feeling forced to pick sides. “There are cousins who won’t even repost the cookie content,” one relative told DailyMail+. “They’re afraid of what Teresa will say.”
Meanwhile, Teresa — who’s been building her own brand with cookbooks, body scrubs, and fitness events — is reportedly considering launching her own Italian dessert line to “take back the food narrative,” according to someone close to her camp. “She’s talking about cannolis, biscotti — stuff with real heritage. The subtext is obvious: no sprinkles, no gimmicks.”
Still, Melissa remains unbothered in public — cheerfully promoting new products, reposting viral TikToks, and playfully joking about “turning into a sprinkle.” But insiders say she knows exactly what she’s doing.
“Don’t let the pink packaging fool you,” a Bravo insider quipped. “This is a calculated move from someone who’s been underestimated for over a decade. And Teresa? She feels it.”
As Let’s Sprinkle by MG continues to expand — and rumors swirl of a BravoCon pop-up activation — one thing is clear: the cookies may be soft, but the shade is sharp. And if Teresa’s planning a return volley in the form of her own dessert line, Sprinkle Wars might just be getting started.
