After weeks of speculation and whispers across Bravo fan forums, the network has made it official: Vanderpump Rules firebrand Lala Kent is joining the cast of Southern Charm for its milestone tenth season. The announcement came via a brief but pointed written statement from Bravo’s publicity team, confirming that Kent will be part of what they’re calling a “dynamic cast refresh” aimed at keeping the Charleston-set reality staple as unpredictable as ever.
Lala’s move marks one of the most significant crossovers in the Bravo-verse in recent years. Known for her sharp tongue, unapologetic confidence, and ability to throw — and take — a verbal punch, Kent has been a central figure on Vanderpump Rules for nearly a decade. Her arrival in Charleston is expected to shake up the genteel-meets-messy social circles that Southern Charm has cultivated since its debut in 2014.
In its statement, Bravo teased “new storylines, unexpected alliances, and the kind of drama fans have come to love” for the upcoming season. Production insiders have hinted that Kent’s entrance won’t be a quiet one — she has already filmed scenes with several core cast members, and early reports suggest she’s wasted no time stirring conversation about long-standing feuds and romantic entanglements.
The casting news comes at a critical time for Southern Charm. Season 9 saw strong ratings but also faced criticism from some viewers who felt the group dynamics had grown stale. Bringing in Kent — whose name recognition extends beyond Bravo thanks to her high-profile relationships, business ventures, and podcast — is clearly a move to inject fresh energy.
Kent, for her part, has remained coy about exactly how she’ll fit into the Charleston social scene. On her own podcast, she hinted that she’s “ready for a change of scenery” and “not afraid to ruffle a few feathers if it means keeping it real.” Fans of both shows are already speculating whether she will align with some of the more outspoken Southern Charm personalities or find herself quickly at odds with them.
Season 10 is currently in production, with Bravo expected to reveal the full cast lineup in the coming months. But one thing is certain: with Lala Kent in the mix, Charleston is about to get a heavy dose of West Coast boldness — and the genteel Southern façade may not stand a chance.
