FERNE McCann has been cruelly mum-shamed after sharing a snap of herself breastfeeding daughter Finty.
The reality star, 34, shared a series of pictures from a recent holiday in Greece - including one of her cradling her two year old while she fed.
While most people were full of praise for the stunning pictures, lauding her for normalising such a natural thing - others weren’t quite so happy.
One troll commented: “And here’s the unnecessary breast feeding pic again!”
A second warned her: “Not sure the kid will appreciate that breast feeding photo being oit there when older! Keep it private!!”
And a third wrote: “Most women just get on with it, but she must photograph it for Instagram..... priorities I guess.”
Ferne had her daughter Finty with fiancé Lorri Haines in July 2023. She is also mum Sunday, seven, from a previous relationship.
During the trip, Ferne opened up about her breastfeeding journey and admitted she struggles to say no.
She told fans: “Finty breastfed on demand whilst we were away.
“I guess for an easier life I just gave it to her. There's so many perks of continuing with breastfeeding past 1 especially whilst we were traveling.
“But now that means she really wants it all the time & I struggle to say no. I haven't tried to stop BF yet.
“I think it will be really difficult when we eventually do end our BF journey.”
But this isn’t the first time Ferne has been shamed for breastfeeding Finty.
Earlier this year, the reality TV star explained: “Haven’t posted about my breastfeeding journey in a while, but I still get a lot of people asking if I’m still doing it.
“In complete honesty, I’ve been a bit nervous to share about it lately. Even though I’m such a big advocate for breastfeeding, the truth is, I’ve been afraid of what people might think or say now that Finty is 20 months old.
“I’m sharing this because if you’re like me and still feeding, and you’re feeling pressure to stop or wondering if it’s ‘not the norm’ to breastfeed past one, I just want you to know…there are plenty of mums still doing it. Keep going, mamma.
“However it looks, do your normal.”