“Southern Charm” star Madison LeCroy launched her namesake pajama brand on Thursday.
Madison LeCroy’s fashion sense is certainly charming.
The “Southern Charm” star has become the Bravo show’s breakout style star, seen most recently on a cast trip to the Bahamas in high-fashion looks including a bedazzled swimsuit, Alaïa dress and more.
So it should come as no shock to fans that the hairdresser is stepping into the design game on her own — though it may be a surprise that she’s starting with an affordable pajama line.
The pregnant reality star tells us her linen-blend robe looks “so cute” with a bump
Her first pajama launch comes in four colors, including this vibrant orange.
In an exclusive interview with Page Six Style, LeCroy tells us she’s been working on her namesake brand for over a year and is excited to start in the bedroom.
“It’s my comfort zone, that’s where it all starts. You want to go to bed feeling great and wake up feeling even better, so that’s why I decided to create the line,” she tells us of LeCroy, her newly launched sleepwear line.
The blond bombshell announced last month that she’s expecting her second child, a baby girl and her first with husband Brett Randle. She also shares 11-year-old son Hudson with her ex-husband, and revealed to Page Six Style that this new venture is all about family — and the four of them are working on the company together.
“You want to go to bed feeling great and wake up feeling even better, so that’s why I decided to create the line,” she tells us.
The blond bombshell was sure to keep the price point below $100 so that her fans could feel comfortable purchasing the sets.
Randle is helping her on the business side, while Hudson has also been known to wear her samples around the house. (LeCroy says he’s “giving Richie Rich vibes,” and hopes to launch a menswear line for her husband and son soon enough.)
Plus, she says her pregnancy already has her working on ideas for potential future baby clothes. “I can’t wait to have a little girl — and who’s to say in three years she won’t help me pick out sets?” LeCroy muses.
“You want to feel something that feels soft on your skin and feels comfortable and I feel that with babies as well, so the wheels are turning.”
Meanwhile, she’s been gravitating to the linen-blend Pillow Talk Robe ($118) for her growing bump.
Her debut collection includes short sets, long-sleeved options and more.
“I wanted at the very beginning to just have something that is chic and comfortable and cozy,” she says.
The first offerings are made out of soft bamboo viscose and spandex. Long-sleeved options include the full-length Sunset Soiree set ($98) and short Champagne Nights PJs ($89), and there’s also a short-sleeved Glow Getter set ($89). Each is available in neutral colors as well as a bright orange hue reminiscent of the Aperol Spritzes LeCroy’s been sipping on in the Bahamas.
And she hauled her samples to the Caribbean and enlisted her female co-stars as models before finalizing the designs.
“I had them testing out the fabrics and the fits because all of us are completely different body types. Venita’s an extra small and Molly’s 5-foot-9”,” she says of Venita Aspen and Molly O’Connell, who joined Salley Carson and Taylor Ann Green as fit models.
LeCroy says Craig Conover even came into their suite and gave his approval.
The Bravo star says her co-stars, husband and son all helped with the launch — and predicts her daughter may be involved in the future.
“I would say this first drop is your staple wardrobe, starting in pajamas,” she notes.
“Moving forward I will come out with things that are going to be inspired for holidays and seasons, but I wanted at the very beginning to just have something that is chic and comfortable and cozy that you can wear around family but also look amazing at girls’ night if you were doing a pajama night in.”
But while she may be starting her sleepwear empire, LeCroy isn’t abandoning her signature polished style just because she’s pregnant.
“The heels do come off at some point, but my first [instinct] is definitely gonna be a Southern classy look with a heel for sure. I’m not gonna lie: I’m getting wider, so I’ve gotta get a little taller!” she jokes.
Perhaps she’ll put her stamp on footwear next.
