With just days to go until the series closer, the remaining couples are facing more scrutiny than ever.
And tonight, another pairing will bite the dust after the public voted to get rid of their least favourite couple as competition for those coveted final spots ramps up.
Viewers think Sammy Root and Elma Pazar could be playing up their connection for the cameras.
Though they knew each other well from their first time on the show, Sammy's arrival came after Elma had been voted the most popular girl, and some think he latched onto that as an easy route to the final.
While others believe he's much more affectionate with Elma than his ex Jess Harding, so much so that it seems calculated.
One person wrote on a fan forum: "Personally I don’t believe in their relationship at all lmao I think Sammy went into the villa knowing how liked Elma was at the time and just ran with it and hasn’t even looked at anyone else so it looks like he’s all for her."
Another said: "Sammy is completely unserious and just trying to win. He will flip on her as soon as they leave the villa."
A third posted: "I don’t buy his act at all. He came in with a plan."
A fourth said: "It just feels fake. Like they’ve locked in on each other to win, and like he’s picked Elma because she was voted favorite girl.
"People have been pointing out he’s way more affectionate with Elma than with Jess but in my head that’s the point… I feel like he saw how much he was criticized for how rude he was to Jess (even with them winning) so he’s cleaned up this time around to look better."
On Friday night there was major tension in the villa between Elma and Sammy, and Curtis and Ekin-Su, following a game of snog, marry, pie.
In the game, Curtis pecked Grace on the lips, married Ekin and pied Danielle.
Meanwhile, Elma's beau Sammy snogged her, married Catherine and pied Ekin, which caused significant outrage.
Afterwards, Sammy apologised to Ekin and checked to see if she was okay, but it didn't sit well with Elma who said he should "stand on business".
Ekin, who kissed Sammy in the heart rate challenge much to Elma's dismay, was overcome with emotion and began to get tearful.
Curtis later found out that Ekin had been crying and pulled Elma for a chat which soon turned into a blazing row.
Elma remained firm on her thoughts and reiterated that Sammy shouldn't apologise.
The pair argued for some time with Curtis saying Ekin is upset and that's not okay.
Elma called Curtis "ridiculous" before he branded her "childish".
The next day Ekin, Elma and Catherine had a chat, with Catherine trying to help them both clear the air.
Elma essentially said that has forgiven Ekin for the kiss during the heart rate challenge, but hasn't forgotten.
