I'M A Celebrity bosses broke the bank to land £1.5m signing Coleen Rooney.
But show legend Dean Gaffney, 46, claims the savvy mum-of-four won't dish out the explosive Wagatha Christine and family gossip they'd hoped for.
There's been the odd bit of insight into family life, with Coleen sharing husband Wayne's softer side and the love notes he leaves her, but she's remained tight-lipped on her libel court battle with Rebekah Vardy.
Other than the occasional mention of it by campmates like Dean McCullough early on, there's been no deep dive on the famous court clash.
"What I think about Coleen as a whole, I think she's kept a very dignified silence, which is what I like to see," said Dean in an exclusive interview with The Sun on behalf of online bingo site, Heart Bingo.
"Whatever your feelings are on that whole saga, it's kind of irrelevant. I think, you know, once it's done, you kind of move on from it. I think she feels like she's done that.
"Obviously the producers aren't silly, they're paying an obscene amount of money to open up about that saga.
"But I also think just the fact that she's, you know, the wife of a huge footballer. They've obviously had their testing times for their marriage. And I think, again, sort of very clever in what they do."
But EastEnders legend Dean, who first entered the jungle in 2006 before starring in All Stars in 2023, doesn't think the lack of juicy gossip will harm Coleen's chances of being crowned Queen of the Jungle.
"I think Coleen kind of goes under the bracket of Cheryl Cole and Michelle Keegan, that women love her and men want to be with her," he said.
"I think it's that kind of thing. She's very wholesome and there's not many people that have that.
"I've been around Cheryl and I've been around Michelle to know that people just love them people, they just love them characters. And I think Coleen falls into that.
"I think she's a good mum, and I think it's all about her family, protecting the family.
"So it'll be very interesting to see how she copes in camp and whether she opens up because she keeps a dignified silence.
"You know, this ain't her first rodeo. I think she'll be very guarded to protect her family. So it'll be interesting to see what little tidbits she gives us."
Dean also had his say on squeamish namesake's penchant for screaming "get me out of here" during trials.
Radio star Dean is being picked day after day by the public to do trials but has failed to get more than a few stars in each.
"When you are a scaredy cat, we live in a country that we like to, and we're all guilty of it, we like to inflict a little bit of pain on people," said Dean.
"And we're a sinister lot, the general public in Great Britain. I think someone screaming is better for us as a viewer than someone who just gets through it, does the trial, gets the ten stars and moves on.
"I think then people don't really get picked because the show is about us at home, especially in the current climate we're all in. You know, we're all going through hardship at the moment.
"I think having a bit of light relief and seeing other people go through a bit of misfortune probably makes us smile a bit."
