She has been dubbed the Queen of Glastonbury Festival, having partied there every summer for a decade.
And in true royal fashion, Holly Willoughby touched down on the Worthy Farm site by helicopter yesterday to join more than 200,000 music fans.
But residents of neighbouring Pilton in Somerset are furious at the number of choppers ferrying A-listers over their farms, as one told the Mail: 'We've never seen this many coming into the festival – it's insane.
'On Thursday there was a cluster of five, one after the other.
'It's getting ridiculous now and quite frankly the organisers need to get a handle on it – it's so anti-social and not in the spirit of Glasto.'
Setting off from London's Battersea heliport yesterday, the 44-year-old flew for 50 minutes and was at the festival by 1.30pm.
Helicopter firm Air Charter – which sells return tickets for £13,950 – reckons it saves its celebrity customers up to eight hours per journey compared with driving.
Beaming in the festival's VIP section, the former This Morning host sported a £365 pair of tan Grenson boots from her own line and a £158 blouse from Free People over a white dress and belt, with a Stetson hat.
Holly Willoughby touched down on the Worthy Farm site by helicopter yesterday to join more than 200,000 music fans
Residents of neighbouring Pilton in Somerset are furious at the number of choppers ferrying A-listers over their farms
Helicopter firm Air Charter – which sells return tickets for £13,950 – reckons it saves its celebrity customers up to eight hours per journey compared with driving
Ms Willoughby has previously stayed at the five-star Babington House hotel while attending the event, which is a half-hour drive from the site, and gets a taxi in each day.
Meanwhile, nearby luxury campsite Camp Kerala, which costs £8,000 for five days, shared a picture on social media showing a line of helicopters and Rolls-Royces awaiting VIPs.
With ticket prices at a minimum of £385, the 45-year-old festival has faced growing criticism that it has abandoned its hedonistic roots, and this year was dubbed 'Butlin's for the British middle class'.
The Mail approached festival bosses for a comment.
Other celebs spotted at the event so far include Barbie star Margot Robbie, 34, with her producer husband Tom Ackerley, eight months after giving birth to their first child.
Yesterday, moustachioed Sherlock star Benedict Cumberbatch, 48, read out letters from around the world in the Greenpeace area in a feature called 'Letters Live'.
Meanwhile, thousands of unsuspecting fans were treated to surprise performances from Lewis Capaldi and Lorde yesterday.
Moustachioed Sherlock star Benedict Cumberbatch, 48, read out letters from around the world in the Greenpeace area in a feature called 'Letters Live'
Capaldi choked back tears as he declared 'I'm back baby' during an emotional return to Glastonbury's iconic Pyramid Stage
Capaldi choked back tears as he declared 'I'm back baby' during an emotional return to Glastonbury's iconic Pyramid Stage.
The Scottish singer, 28, was greeted by cheers, two years after his Tourette's condition left him unable to finish his set and led to a career hiatus.
He told the crowd: 'Two years ago I wasn't sure if I'd ever do this again, but I'm back baby!'
And Lorde, also 28, sent fans into a frenzy with a surprise slot on the Woodsies stage, which saw her whip off her top in temperatures of 27C (81F).
