Molly-Mae Hague broke down in tears last week after being slammed, yet again, for being ‘out of touch’ by fans. Now, a pr expert tells OK! that they believe the golden girl’s popularity is on the wane and her star power could ‘all be over’.
The 26-year-old, one of Love Island ’s biggest success stories with an estimated net worth of £6m, had claimed on of her vlogs that she’s done ‘nothing fun this summer, despite taking several lavish holidays posted on social media. Most recently, she headed off on a family trip in her £86K motorhome, after which she confessed she felt ‘overwhelmed’ and had a ‘breakdown’, when her daughter Bambi, 2, who she shares with partner Tommy Fury, was overtired and screaming for hours.
Molly burst into tears on her YouTube vlog
While some sympathised with the challenges of travelling with a little one, others were quick to criticise Molly-Mae for complaining, pointing out her affluent lifestyle and frequent luxury vacations, labelling the influencer and entrepreneur ‘tone deaf’.
Our mole claims that such posts really upset the mum-of-one, and the negativity can bring her down. “She does get upset that she’s constantly in the firing line from the public, but she also doesn’t understand why because she doesn’t feel like she’s done anything wrong. She works hard and is proud of what she’s achieved.”
The mum-of-one hit headlines recently when she complained in a YouTube video that she hadn’t done anything fun over the summer months. “I said to a friend the other day, that I’m going to make it to the end of summer having not done one fun thing,” she said to camera. “I haven’t a life. That’s not good is it. Summer will end and I’ve not done one fun social thing.”
Some fans, however, were quick to point out several of Molly’s outings this year; including trips to Dubai, a holiday to Disneyland, a city break to Budapest, their recent motorhome holiday to the Isle Of Man and attendance at high profile events such as Wimbledon, before which she spent thousands of pounds at Christian Dior to wear to the tennis tournament.
Hitting back at the trolling she has received in a recent video, Molly claimed that she ‘doesn’t’ care’ about the backlash, but said it does make her ‘nervous’ to talk openly with fans. “I don’t care who tells me I am out of touch with reality or all this stuff that’s going on on TikTok at the minute, I don’t care I’m not going to not talk about it.
“I feel like I don’t want to talk about anything controversial anymore because in the last video I said some things I probably could have worded better and even with all the motherhood things I’m talking about at the minute, it’s just a lot.”
Never one to shy away from her struggles, Molly has admitted to having a tough time with Bambi in recent months. She said in one YouTube video, “I’m having one of those toddler mum days, where I question, ‘am I actually cut out for this?’
“Every single thing I try and ask her to do, she will not listen to me... She hasn’t eaten in like three days because she is refusing to eat. I’m finding it really hard.” Adding that Tommy seems to take parenting more in his stride, Molly admitted that it’s ‘tough’.
Speaking of the recent backlash, PR expert Lynn Carratt believes Molly Mae is definitely at risk losing her ‘golden girl’ status. She tells new: “Some of the things that she’s saying are coming across as out of touch with reality.
"Molly was the sweet, girl next door on love island, and she had a true love story with Tommy which people really bought into and was very likeable. Men fancied her, girls wanted to be her. She came across as an inspiration. Now, she’s flying all over the world on private jets and sadly, it’s just not relatable anymore."
Lynn continues: "In the last year or so, it seems like she’s been falling from grace - her days at the top of the showbiz pile could be over."
"She shouldn’t have to hide her lifestyle or money because she’s earned it, but at the same time, we’re in a cost of living crisis. People don’t always want to see influencers flying across the world in private jets."
“It is really hard for Molly being a working mum, as it is for all working parents. And it is good that she’s being open about her struggles. But she needs to really think about a PR strategy to bring fans back on side."
Molly rose to prominence on Love Island in 2019, where she met Tommy Fury, also 26, and came second place with the boxer, whose brother is boxing star Tyson.
After the show, she signed a major deal with e-retailer PrettyLittleThing, eventually becoming their creative director while working with brands like Beauty Works and creating her own fake tan business, Filter By Molly Mae. She then parted ways with PrettyLittleThing to build her own fashion brand, Maebe, launched last year.
Now, she has a hit Amazon Prime docuseries currently filming for season two and resides in a multi-million pound home in Cheshire with her and Tommy’s two-year-old daughter Bambi. The couple, who got engaged in July 2023, announced their shock split last summer, before getting back together earlier this year.
