Gregg Wallace merchadise has flooded Etsy after the shamed MasterChef judge berated 'middle-class women of a certain age'.
The presenter, who is currently facing multiple accusations of inappropriate 'sexualised' behaviour from at least 13 women, was widely condemned for suggesting the allegations come from a 'handful' of older women.
Wallace, 60, made the ill-advised call of trying to defend himself in what can only be described as a trainwreck video posted on his Instagram Stories over the weekend.
Addressing his followers, the former BBC host claimed all the complaints against him are 'coming from a handful of middle-class women of a certain age' and declared 'this isn't right'.
He went on to ask: 'Can you imagine how many women on MasterChef have made sexual remarks or sexual innuendo?'
Since then, several high-profile names - including TV presenter Ulrika Jonsson as well as prime minister Sir Keir Starmer - have condemned his remarks in public statements.
His statement has also been turned into merchandise items like printed slogan T-shirts, pins and brooches, wall art, and mugs available for sale on Instagram and Etsy - as women across the UK called Wallace out for his 'tone-deaf' and misogynistic defense.
Women like British artist Megan Fatharly, who turned Wallace's remarks into a piece of art that is available to purchase for a limited time.
Wallace, 60, made the ill-advised call of trying to defend himself against allegations of inappropriate 'sexualised' behaviour in a video claiming the accusations come from a 'handful of middle-class women of a certain age'
A t-shirt inspired by the Wallace fiasco being sold on feminist apparel website The Spark Company
FinleoDesigns launched a 'Middle Class Women (Woman) Of A Certain Age Pin Badge' that retails for £2.25
Writing on Instagram, Megan revealed she embossed a piece of gold-plated tin with the phrase 'middle class woman of a certain age' on impulse but was surprised to discover a demand for them.
In one of her posts about the artwork, Megan revealed it was originally made to 'elevat and [sic] ongoing discussion' and that she did not think 'anyone would actually purchase one'.
She also shared that 50 per cent of the proceeds from the sale of 'my tin embossing' will be donated to Refuge - the UK's largest domestic abuse charity for women.
In a follow-up post, Megan revealed the embossed tin artwork had sold out within hours of her initial announcement, while also using the opportunity to talk about 'reactive art making' as a way of 'capturing something in time'.
Digital artist Ellen Henry, on the other hand, created a t-shirt with the slogan 'middle-class woman of a certain age' that is currently available to purchase on custom apparel platform TeePublic.
The £13.75 design comes in a variety of colours, including charcoal, purple, and black, with options for both men and women.
Another popular 'f*** you to Gregg Wallace' piece of merchandise is being sold on Etsy, where FinleoDesigns launched a 'Middle Class Women (Woman) Of A Certain Age Pin Badge' that retails for £2.25.
Sharing the design on Instagram, the brand captioned the post: 'Proudly embrace your "middle class woman of a certain age" energy! (And give men like Gregg Wallace the [middle finger] at the same time).
British artist Megan Fatharly has turned Wallace's remarks into a piece of art that is available to purchase for a limited time
'Celebrate yourself - no explanations needed. Reclaimed. Reinvented. Yours,' the caption read, while describing the pin as the 'perfect comeback' to what many perceived as thinly-veiled misogyny.
Similarly, Wallace's derogatory comments have been turned into something of a war cry - with women placing orders for similarly-designed t-shirts and sweatshirts being sold on gift sites like Present Indicative and The Spark Company at the time of writing.
Reacting to a post about the latter's new 'Women of a certain age vs the partriarchy' t-shirt, several people declared 'I need this' in the comments section.
Others criticised Wallace for his comments, with one person writing: 'I had been almost willing to give the man the chance to apologise and learn, but then he said that.'
Another Instagram user added: 'This comment. It just. I mean, did he even consider before he opened his mouth? It just beggars belief that people have these views, let alone feel comfortable enough to publicly express them.'
A third person noted: 'I heard the phrase "freedom of speech does not mean freedom of consequences" and I think about it a lot in cases like this.'
Wallace stepped back from Masterchef - following a 17-year association with the BBC One cooking show - while the allegations against him are investigated.
He has strongly denied any allegations of wrongdoing.
The celebrity chef apologised for 'any offence I caused' after his controversial comments on Instagram on the weekend
At least 13 people have made formal complaints against Wallace, with others alleging inappropriate behaviour on social media
The former greengrocer is facing claims from at least 13 women, including Newsnight presenter Kirsty Wark, who have accused him of inappropriate behaviour - including roaming around on set naked with a sock on his penis, inappropriate jokes and groping crew members.
Other claims include talking about his sex life on set, asking for women's numbers and repeatedly questioning a gay woman about the 'logistics' of dating other women
After the backlash over his 'middle-class women of a certain age' comments, Wallace apologised for 'any offence I caused' in a fresh video shared on Instagram last week.
'I want to apologise for any offence that I caused with my post yesterday and any upset I have caused to a lot of people.
'I wasn't in a good headspace when I posted it. I've been under a huge amount of stress, a lot of emotion.
'I felt very alone [and] under siege yesterday when I posted it. It's obvious to me I need to take some time out now while this investigation is underway.
'I hope you understand and I do hope that you can accept my apology.'
Wallace's lawyers say 'it is entirely false that he engages in behaviour of a sexually harassing nature'.
Actress Emma Kennedy (pictured), who won Celebrity MasterChef in 2012, has alleged that she witnessed Wallace 'grope' a camera assistant during a photo shoot that same year
Broadcaster Kirsty Wark said Wallace used 'sexualised language' in front of her on Masterchef, and that she raised a complaint
Actress and author Emma Kennedy revealed she complained about Wallace to Masterchef's production firm in 2012, after she allegedly saw him groping a camera assistant.
The winner of the seventh edition of Celebrity MasterChef, Ms Kennedy detailed the encounter in a post on Thread, writing: 'I complained about behaviour I witnessed on MasterChef in 2012. They knew then.
'They knew before then and they've known since.'
A MasterChef producer, Georgia Harding claimed she raised concerns about 'inappropriate' behaviour from the star while working on the show, The Sunday Telegraph reported.
She alleged the presenter undressed in front of colleagues and 'made inappropriate sexual jokes' in front of the crew and people appearing on the shows - adding there was an 'acceptance' of his behaviour.
Broadcaster Aasmah Mir, who appeared on the twelfth series of Celebrity MasterChef, claims Wallace asked her to tell a colleague she was a 'sexy b****' and told a fellow contestant she was 'handling fish like a rapist'.
Ms Mir reportedly complained about inappropriate comments in a letter. After the letter was forwarded in November 2017 to BBC executive Kate Phillips, who now oversees unscripted programmes for the broadcaster, she said his behaviour on set was 'unacceptable and cannot continue', the Sunday Times reported.
Wallace also allegedly had to apologise after making a 'rape joke' when filming series 12 of Celebrity MasterChef, which aired in 2017, which caused another female contestant to become 'really distressed'.
Broadcaster Aasmah Mir, who appeared on the twelfth series of Celebrity MasterChef, has also shared her experiences on Masterchef
Model Ulrika Jonsson, who competed in the series, recently also told The Telegraph she did not hear the joke but said that when another contestant walked off the set, she was told what had occurred.
Women who worked on Gregg Wallace's Big Weekends in 2019, which aired on Channel 5, recalled recently that Wallace had made a number of inappropriate comments to staff members during production.
One woman said he talked about sex, domination and spanking, and that he was 'fascinated' that she dated women and asked her the 'logistics' of how it worked.
Another woman said Wallace allegedly showed her photos of a woman in her underwear while they were travelling in a car together.
Meanwhile, a third woman who worked with the TV presenter on BBC's Eat Well For Less TV show in 2019 recalled him making comments on how his wife was only two years older than her.
She told the BBC that after she went to his car to sort his parking ticket, he allegedly replied: 'You can come to my car, but can you handle the fact everyone will think you just got off with a celebrity?'
The ghostwriter of Gregg Wallace's autobiography recently accused the MasterChef presenter of sexually harassing her on multiple occasions in his house, at a restaurant and in his sports car.
Shannon Kyle, who wrote Wallace's 2012 memoir Life On A Plate, claims the BBC star answered the door in just a towel, which he later dropped, made 'revolting' and 'sickening' sexualised remarks and touched her inappropriately.
Former Newsnight host Ms Wark, who appeared on the xelebrity edition of Masterchef, said Wallace used 'sexualised language'.
'There were two occasions in particular where he used sexualised language in front of a number of people and it wasn't as if anyone engaged with this. It was completely one-way traffic,' Wark said.
'I think people were uncomfortable and something that I really didn't expect to happen.'
