EXCLUSIVEInside the battle to save Strictly: Revolting slur that's caused 'terrible fear' over contestants' behaviour exposed by KATIE HIND - as insiders leak list of who bosses are desperate to sign up - suong

Strictly Come Dancing, one of Britain’s most beloved television institutions, is facing one of the most tumultuous periods in its glittering history. A toxic combination of behind-the-scenes controversy, waning star power, and a deeply disturbing slur making the rounds among contestants has sparked panic at the heart of the production — with BBC bosses said to be in “crisis mode” as they scramble to protect the brand’s legacy and restore public trust.

Multiple sources close to the show have confirmed exclusively to this publication that a crude and deeply offensive term – used among some former cast members to describe Strictly as “the career graveyard” – has begun circulating again in private celebrity circles. The nickname, which producers had hoped had long been buried, has reportedly caused “terrible fear” among executives, with concerns mounting that it may be influencing a new generation of stars to turn their backs on the dance floor.

“This term has been whispered for years, but it’s taken on a new level of toxicity recently,” one senior production insider revealed. “There’s this awful perception that appearing on Strictly can damage your image rather than boost it, and it’s something we’re desperately trying to shake off.”

According to industry insiders, this reputational rot has already made an impact. Several A-list names approached for the upcoming season have allegedly declined participation, citing concerns that the show is “no longer the springboard it once was” — a worrying shift from past years when celebrities would campaign to secure a coveted slot on the show.

“There’s a perception now that Strictly is a risk,” said one agent representing a well-known ITV personality who was offered a place this year but politely declined. “A lot of celebs are afraid of being painted as ‘washed up’ or ‘desperate’. Strictly used to be a career lifeline. Now, for some, it feels like the final nail in the coffin.”

In an effort to fight back against this growing stigma, producers have quietly compiled a list of high-profile names they are “desperate” to sign – a list described as “ambitious, strategic, and absolutely crucial” for turning the tide.

Among those reportedly at the top of the wishlist are Bridgerton breakout star Luke Newton, radio host Maya Jama, and even controversial politician-turned-TV-pundit Nigel Farage, whose potential involvement is already causing fierce internal debate. “The thinking is, if we can generate enough noise and controversy early on, we might revive interest and ratings,” said one source.

Meanwhile, show insiders are also hoping to convince former contestants who once dazzled on the dance floor to return in some form – whether as guest judges, mentors, or backstage presenters. Rumours are swirling that bosses are in advanced talks with ex-winner Abbey Clancy and fan-favourite Giovanni Pernice, whose recent absence raised eyebrows, to stage surprise appearances that would serve as a nostalgic anchor for loyal viewers.

But behind the glitz and sequins, there's no denying the sense of urgency. In recent years, Strictly has weathered controversies over voting scandals, cast disputes, and the pandemic’s impact on live performance – but this internal crisis, rooted in perception and fear, may be the most insidious yet.

“Strictly has always been about joy, redemption, and transformation,” one former producer told us. “If it becomes known instead as the place where careers go to die, that magic disappears — and once it’s gone, it’s incredibly hard to get back.”

As rehearsals begin to quietly ramp up behind closed doors, the pressure is higher than ever. The ballroom may still sparkle, but backstage, the mood is one of damage control, whispered strategy meetings, and urgent phone calls to agents across the country. The message from the top is clear: Strictly must be saved – and the fight has only just begun.