SAVVY Celebrity Big Brother star Ella Rae Wise has recently entered the infamous house - and she has a foolproof strategy in place.
The Only Way Is Essex star Ella, 24, may be trying to move on after the end of her 18 month relationship with Dancing On Ice contestant Dan Edgar - but that's not the real reason she's in the celebrity compound.
According to an insider, the hidden motive is to get her flailing fashion brand, BEMEÈ, back on track.
A source told The Sun exclusively: "Her fashion line got off to a really good start when it launched and all her celeb mates modelled it for her - but now the website’s disappeared and nobody has posted on the social media for weeks and weeks.
"She’s hoping CBB will give her business a boost and sell some clothes!”
While it's great exposure for the reality TV star and her pursuit, Ella falls at the bottom of this year’s celebrity wage packets - and is thought to be taking home £20k.
Although ITV like to have a Towie star in the mix for cross-brand promotion, the ITVBe show doesn’t hold the 'pulling power' it once did.
The likes of Kirk Norcross and Lauren Goodger bagged six-figure paydays when they did the show a decade ago, but they were Towie OGs in their prime.
Meanwhile, aspiring fashionista Ella has recently dumped reality lothario Dan Edgar.
Ella exclusively confirmed she and Dan had split when speaking to The Sun before entering the CBB house.
Towie hunk Dan, 34, and stunning Ella have kept fans of the ITVBe reality show gripped with their on/off relationship since they got together during a cast trip to Bali in January last year.
Viewers watched as Ella broke down in tears in the Celebrity Big Brother house as she talked about her split from Dan.
It came after she was quizzed on her relationship status by housemates Angellica Bell and JoJo Siwa, who were shocked to learn how recent the break up had been.
But friends close to Dan told The Sun he was particularly shocked after seeing Ella refer to their sex life when discussing their split.
Fans are convinced Ella will hit it off with Love Island's Chris Hughes in the house, predicting a new reality TV romance.
The bombshell says she’s not looking for a new fella just now but would welcome an “innocent flirt”.
The Sun has reached out to Ella's rep for a comment.
