Danny Jones’ apology over Maura kiss is PATHETIC – it’s time to own up - suong

“SORRY, it's taken me a while to post this”, wrote woe is me Danny Jones as he fessed up to his very public kiss with Maura Higgins.

Could the delay be a case of that devilish writer's block? Or maybe he penned his lacklustre statement while trying to dodge the blows his wife Georgia will have been metaphorically raining down on his head?

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“I want to deeply apologise,” Danny continued, “to my wife and family for putting them in this situation.”

It's not getting much better is it? And given Danny is rather decent with a pen and paper - after helping write countless hits for McFly, he definitely could have done a little more soul searching. 

How about this, Danny…

“I want to deeply apologise to my wife and family for my selfish and thoughtless actions in a room full of people when I should have showed a modicum of self control. 

"I embarrassed myself and the people I love the most and I deeply regret what I have done.”

A little more believable, no? 

His statement goes on to say he and Georgia will “continue to deal with this privately”.

I'd hazard a guess that in reality, and when writing this, Danny was actually kicking himself that his brief and fleeting kiss with Maura had not happened “privately” because then he wouldn't have to squeeze out this banal and blasé turd.

All the signs point to his brief drunken clinch with Maura being a moment of madness. A smooch fuelled by alcohol - and sheer stupidity on Danny's part.

But why even put out a statement if you're going to be so wet about it all?

You've already taken a public bullet on your first walk of shame with Georgia - a picture you knew was inevitable unless you never left the house again.

And your face was etched with the humiliation.

Those photographs, in a way, said it all. 

So if you then choose to write a statement, Danny, at least own it.

Tell the world you've made a massive bloody f**k up and then reiterate how desperate you are to try and make it right.

Make the public realise you're just a human who makes mistakes.

Show them how truly sorry you actually are. 

If you can't do that, why bother at all?