CHARLOTTE, N.C. — This past weekend, Charlotte fans got a real treat when Southern Charm star and entrepreneur, Craig Conover made a special appearance at Belk in SouthPark Mall. Known for his easygoing charm, creative spirit, and of course, his breakout lifestyle brand Sewing Down South, Craig was in town to celebrate the launch of his new summer collection—and to meet the fans who’ve been cheering him on from the very beginning.
Lines wrapped through the store as excited shoppers waited for a chance to chat with Craig, snap a photo, and get a firsthand look at the collection that perfectly blends Southern style with comfort and practicality. From decorative pillows to pastel button-downs and thoughtfully designed swimwear (say goodbye to scratchy mesh liners!), Sewing Down South has grown into a full-blown lifestyle brand that reflects Craig’s Charleston roots.
“I wanted to create something that embodies what the South means to me—especially in the summertime,” Craig said. “This collection is a return to that classic Charleston style—bright colors, light fabrics, and fun design.”
What started as a hobby—and a punchline among some of his Southern Charm castmates—has become Craig’s passion project. “Don’t wait for permission,” he said with a grin. “I had this vision when I was 24. I’m 37 now, and I’m proud of how far we’ve come.”
True to form, Craig took time to meet with every fan in line, sharing stories and encouraging people to embrace their creative side. “It’s how I stay grounded,” he explained. “Crafting used to be something people kept private. I love hearing people proudly say, ‘My grandma taught me to sew.’ That’s what this is all about.”
You can shop the new Sewing Down South (sewingdownsouth.com) collection at Belk SouthPark Mall (belk.com) or online—and stay tuned, because Craig and the cast are currently filming Season 11 of Southern Charm!
