The drama shows no signs of cooling down after Brittany Cartwright and Jax Taylor officially confirmed their separation and now Jax may be at risk of being written off the very show he is a mainstay on. Bravo is reportedly seriously considering writing Jax off the next season of The Valley amid a public backlash and concerns about the negative impact on the channel's brand image.
Inside sources say several senior producers at Bravo held a closed-door meeting last week to reassess the media impact surrounding the couple Jax and Brittany's tumultuous separation, in which Jax is blamed for much of his wife's long-term mental instability and his public image is in an unprecedented decline.
An unnamed producer told DailyMail that the negative reaction from audiences to Jax's lack of restraint, such as partying right after his separation, openly flirting on podcasts and being caught up in rumors of a third party, is making Bravo feel feel awkward Many insiders believe that keeping Jax on The Valley will make the entire show lose its inherent value and put Bravo in a position where it is criticized for promoting unethical behavior
Notably, Jax's continuous use of his own podcast to publicly badmouth Brittany and deny responsibility for the broken marriage has made major advertisers wary. A commercial partner even requested that their ads not be aired during Jax's episode if the situation is not controlled
A source familiar with the television industry commented that Bravo is being forced to choose between maintaining ratings thanks to Jax's scandal or protecting the image of the channel and the remaining cast. This is the most sensitive problem since the scandal of Lisa Vanderpump leaving RHOBH or Jen Shah getting into trouble with the law
Currently, Jax has not given any official response to the information that he is being considered for removal from the show. However, he continues to be active on social media, sharing photos of going out with friends and frequently hints that she is a victim of one-sided media coverage
Brittany meanwhile has kept completely silent and focused on taking care of her son Cruz. In her most recent appearance at a fashion event in Los Angeles, she did not wear a wedding ring and also refused all questions related to Jax
Bravo is said to be making an official decision in the coming weeks as pre-production planning for the new season of The Valley enters a crucial phase. If Jax is eliminated, it will be a huge shock to the show's die-hard fans, but at the same time, it could open up an opportunity to reshape the show's brand in a more positive direction
The drama is still ongoing and there will certainly be many unpredictable developments behind the scenes
