“The numbers don’t lie – but he’s been lying to himself for years,” a former friend reveals.
A Made In Chelsea cast member is facing a wave of embarrassment – and possible legal scrutiny – after shocking documents revealed that his boutique media firm is drowning in almost £100,000 worth of debt, with insiders claiming the financial black hole was “deliberately hidden” behind a façade of champagne glamour and curated success.
The star, who has been a fixture in the show’s recent high-society storylines and was often seen boasting about his business acumen on screen, is now under fire as sources expose what they call “a company built more on image than income.”
According to official filings, his London-based company – promoted as a cutting-edge creative consultancy – owes thousands to private investors, freelancers, and even former colleagues. Alarmingly, a significant portion of these debts are unlikely ever to be repaid, with at least £40,000 written off as “bad debt” in the most recent internal report obtained by the Mail+. One former employee described it as “a trust-fueled house of cards that was bound to collapse.”
“People bought into the brand because of his Made In Chelsea fame,” an insider said. “But behind the filters and front-row fashion shows, it was always a scramble to pay the next invoice.”
Even more damning, a leaked email from one of the firm’s investors shows growing concern dating back over 18 months, with repeated calls for “a clear restructuring plan” going unanswered. “It was all for show,” the investor writes in frustration, “The cash was burned faster than it came in – but they kept throwing launch parties like nothing was wrong.”
Meanwhile, the star has continued to flaunt a luxurious lifestyle on Instagram, posing at exclusive resorts, dressed in designer clothes, and attending elite events – all while suppliers were left unpaid. One fashion PR agency is said to have cut ties last spring after chasing an unpaid £7,500 invoice for more than six months. “They used our name, our work, and then ghosted us,” said a spokesperson from the agency.
In what some are calling a desperate PR pivot, the reality star was recently spotted attending charity galas and hinting at a “new beginning” in interviews – but the financial wreckage suggests a far messier behind-the-scenes reality.
“People trusted him because of the TV image,” one friend-turned-critic stated. “But this was a carefully packaged lie. And now the mask is slipping.”
The revelation is already stirring speculation about whether the scandal will be addressed in the next season of Made In Chelsea, with fans demanding answers and accountability.
A spokesperson for the show declined to comment, and the star himself has not responded to multiple requests for clarification.
But as one insider grimly summed it up: “This isn’t just a reality show scandal. It’s real people, real money – and real damage.”
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