Big Brother viewers have claimed the show is 'fixed' after being left shocked at who was left in the final.
The drama-packed ITV series finally came to a close after five weeks, which saw the last six housemates battle it out for a life changing £90,000 cash prize.
Hosts AJ Odudu and Will Best confirmed that Ali Bromley had won the series, with a huge 51.9 per cent of the vote, while her house rival Marcello Spooks finished in second place, despite receiving boos from the crowd throughout the series.
Earlier in the tense show, Hanah and Emma were evicted from the Big Brother house, after Segun and Nathan became the eleventh and twelfth contestants to receive the fewest votes.
However, some viewers at home were left complaining that the remaining housemates were questionable, claiming the voting system was 'a fix' and insisting the show was 'rigged' for Ali to pocket the £90,000.
Fans took to X, formerly Twitter, to seethe: '51 per cent vote reopened and revotes mmmmm yh fix #BBUK'
'yeah itv is such a fix. marcello would NEVER be in 2nd absolutely terrible guy. #bbuk #bigbrotheruk #bigbrother'
'Should be Fix Brother #bigbrother'
'#BigBrother biggest f****g fix ever. Bore off'
'Rigged #BBUK #BigBrother'
This isn't the first time viewers have been left reeling at the results of a vote.
Just last week fans slammed the show's final twist when they learned that one - at the time unknown - housemate had already chosen a lucky card and was able to take three others into Big Brother's vault, without realising the one with the fewest public votes would be evicted, after phone lines opened.
Once inside the lucky cardholder got two £5k bundles to place in front of the housemate or housemates they thought was safe, and if they guessed right they got to keep the cash, with the scenes set to air on Monday.
But viewers branded the twist 'totally unfair' and claimed whoever came up with the idea should be sacked, pointing out that the three chosen to enter the vault may not have the least amount of votes, with nine housemates remaining overall, and therefore would be prematurely given the boot.
Speaking in her winner's interview, Ali said she believed people backed her for being 'authentic' and not having a 'game plan'.
She walked away with the remaining prize fund of £90,000 - with Segun having taken £10k from the pot from a previous eviction task.
During Marcello's exit interview, he explained: 'You just pray you don't go in week one, but it gets more tense as the weeks go. Then you have Dean and Ali after you so it is hard.
'I've always said Ali is a nice person, but we are different characters. I told her in there, we didn't have an in depth discussion about the issues.'
He was then grilled by AJ about some of his rude comments in the house, particularly the one about 'Sarah's pH levels'.
AJ quipped: 'As a woman that is an offensive thing to say.It may be boy banter, but it isn't ok.'
He said: 'At the end of the day I've had a few bad experiences. It is boy banter, I should have kept to the friendship group.'
